The ultimate AI personalised shopping experience.

misi is your AI-powered personal stylist, unlocking confident self-expression through totally tailored, stress-free shopping.

misi Features

Elite Colour Analysis

The world's most comprehensive online colour analysis to learn users' seasonal colour palettes and recommend the colours, patterns, textures and tones to wear and what to avoid.

Shopping Like Never Before

A completely tailored virtual shopping experience, putting the skills of a personal stylist in your pocket; ensuring you don't waste another penny on the wrong clothes.

Fixing a Broken Industry

Unrivalled personalisation over time, which leads to higher shopping conversion rates, reduced waste, and improved confidence among users.

Our mission

We're revolutionising online shopping with unrivalled personalisation that enhances user confidence and self-expression and promotes efficient, stress-free shopping experiences.

misi boosts shopping conversion rates, reduces waste and ensures every choice supports a renewed self-image.

With misi you won’t waste another penny on clothes that don’t make you look and feel your best.

Contact

"It’s like walking into a store where every item has been selected just for you"

Traditional online shopping is broken. It is tedious, completely impersonal, overwhelming, and often disappointing. People deserve a better way to shop.

That’s why we're building the ultimate personalised shopping experience. It will learn your unique style profile and only recommend items that best suit you.

91%

Accenture found that 91% of consumers are more likely to shop with brands that provide personalised recommendations.

$2,000/yr

The avg. cost of a personal shopper is $100/hour. People spend 5 hours per season with a personal shopper, equating to $2,000/year.

$142

In 2023, the average spend per online order was $142 in the USA.

21%

In the USA, people return 21% of their online orders and they do not wear 82% of their wardrobe.

Achieving unrivalled personalisation

Elite Digital Colour Analysis

Leverage our advanced digital colour analysis, rooted in the four seasonal colour theories, to uncover hues that not only enhance your natural beauty but also boost your confidence. Feel assured that every outfit is tailor-made to make you shine.

Unique Style Personality Profile

Embark on a journey of self-expression with our unique style personality quiz. It’s designed to deeply understand your style, saving you time and reducing stress by aligning your wardrobe with your true self for every occasion.

AI to Learn your Preferences

Experience the ultimate in personalised shopping with our AI that learns and adapts to your style preferences over time. Enjoy efficient, stress-free shopping that continually enhances your self-image and ensures you are always prepared.