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Your Daily Style Partner for Confident Mornings

In 90 seconds, misi builds your personal style kit. Discover your best colors, shapes, and outfit ideas to dress with confidence every day.

Trusted by thousands of women |  4.91 Stars

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Why Women Choose misi to Rediscover Their Style Confidence

Personalized to you.

Your color palette, makeup, and outfit matches are generated from your own features, not just a quiz or a trend chart. You get guidance that truly fits you.

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Simple style confidence.

Skip the overwhelm. misi gives you clear daily choices and practical style tools that save time and make every outfit feel right.

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Real style for real life.

From flattering colors to curated shops, everything inside misi is designed for real women, not fast fashion trends.

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Real Women.
Real Style Confidence.

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53, London

Gloria K.

misi helped me rediscover my authentic style. Now when I shop, I actually know what flatters me. No more impulse buys that sit in my wardrobe collecting dust!
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60, Lithuania

Ieva B.

The personalized advice has helped me build a few work outfits that feel polished without spending a fortune. Overall, misi helped me waste less time and money.
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56, Florida

Lily J.

I didn’t expect to use it this often, but it’s my go-to whenever I feel unsure about what to wear.
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46, Dublin

Eliza D.

I regularly open the Style Checker before I buy something new as it keeps me from guessing.
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John Hamilton

Helen W.

After having my second baby, my style was all over the place! misi’s color outfit suggestions made getting dressed so much easier. It’s like having a personal stylist in my pocket.
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52, Paris

Mathilde M.

I check misi in the mornings before picking my outfit for the day. I find it very useful.
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real styling for real life

Stay Connected

Follow us on Instagram to stay updated on our mission to style one million women #styleamillion

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Smiling Portrait

"Reconnecting with your style is really about reconnecting with your voice."

What people are saying about us

"I looove the app, it helps me avoid buying clothes that won't suit my tone, and I even use it to do my mani!"

Urte Dumbliauskaite

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What people are saying about us

"After years of dressing for others, misi helped me dress for myself."

Aisha Khan

Smiling Woman

What people are saying about us

"misi helped me reconnect with who I am today, not who I was 10 years ago."

Chinelo Okafor

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Build Your Personal Style Kit in 90 Seconds

Upload your outfits to get instant feedback, discover your best colors and body shape, and unlock curated picks made just for you. Because confidence shouldn’t take all morning.

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Your Everyday Style Companion

From outfit checks to makeup and curated shopping, misi gives you everything you need to look great and feel confident, all in one app.

Discover Your Most Flattering Colors

Available on iOS | Trusted by over 1,600 women | ★ 4.91 Stars in the App Store globally

Download on the App Store

Your Style Journey Starts Here

Step 1

Tell us about yourself

Your lifestyle, style preferences, and physical characteristics. 

Step 2

Get your Style Kit

Outfit ideas, personalized tools and color palettes chosen with care, based on what works for you.

Step 3

Step into style confidence

Feel good getting dressed. For work, weekends, and everything in between.

Your Style Journey Starts Here

Simple, supportive, transformative. Ready to start?

Step 1

Tell us about you.

Your lifestyle, style preferences, and physical characteristics. 

 

Step 2

Receive your personal styling plan.

Outfit ideas, personalized tools and color palettes chosen with care, based on what works for you.

Step 3

Step into your new style confidence.

Feel good getting dressed. For work, weekends, and everything in between.

Feel confident in your clothes again 

Get your accurate color analysis

Find your most flattering colors

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ACCENTS, NEUTRALS, BASICS, COLOR COMBINATIONS, COLORS TO AVOID

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Show up feeling comfortably you

Understand what suits your shape and lifestyle

Find the pieces that feel like you

Define your personal style with clarity

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Reclaim your style confidence

Feel like yourself again

Redefining your wardrobe post-baby? Navigating a career transition? Simply seeking ease in your everyday outfits? misi app is your personal styling companion.

Content Hub

Explore Your Style, Get Inspired

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Discover & embrace your unique style.

Shopping can feel impersonal, overwhelming, and often disappointing. You deserve a better experience.

Imagine buying the perfect items every time, reducing returns, and truly loving your purchases.

That's our mission at misi. We're building a personal styling app that knows your style inside and out, recommending only what suits you best.

Frequently Asked Questions

  • misi is a color analysis & personal styling app that helps women discover what flatters them, from color palettes, tailored AI tools and outfits to shape-friendly pieces and everyday styling advice.

  • You answer a few questions about your lifestyle, preferences, and physical features. Then our app creates a personalized styling plan with outfit ideas, color analysis, and confidence-boosting guidance completely tailored to where you are now.

  • We focus on real-life style clarity. We are not about following trends or drastic makeovers, we're about helping you feel like yourself again, with practical support for real wardrobes and routines.

  • No. While color analysis is our foundation, it is just the beginning. We also help you define your personal style, understand what suits your shape, and build a wardrobe that works for you.

  • Our app is for women who want to feel more confident and authentic in what they wear, whether you're in your 20s, 30s, 40s, 50s or beyond, starting fresh or refining what already works.

  • misi’s color engine uses a combination of personal data and design logic to recommend tones that naturally complement your skin, eyes, and hair without relying on guesswork. Our engine has been tested extensively and the accuracy of the results are among the highest on the market. 

  • Yes, we have recently made misi completely free to use. There is an option to upgrade to a paid subscription and unlock many benefits. But for the most part, the app is free. Rest assured, you’ll get personalized results and guidance right away, with no payment required upfront.

  • misi app is available on iOS. You can download it from the App Store and start your style journey in just a few taps.

Get in Touch

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